Episode #7

The psychology of investing, with Paul Ribbons

They always say that property is a people business, but that's especially true for Paul Ribbons: by his own admission, the property itself is secondary for him. Instead, he uses his understanding of people to bag deals that regularly net him up to £20k each time.

In our interview, Paul talks about why you should be talking to 200 agents a week, how to get the agent to name your bargain price for you, and why his knowledge of his market means he sometimes boards up his own windows to get a better price…