A list of every property investment strategy out there (with pros and cons)

Last updated: 12 February 2019

At its simplest, there are only two property investment strategies:

But if it were that easy, there'd be no need for this website. Below the surface, there are a bewildering number of different approaches – each suitable for differing types of people, approaching different types of goal.

When you put together a business plan for your property investments, you'll need to think about which type of investment strategy best fits your objectives. So in this post, we'll take a quick whizz through each – looking at what it is, and what the advantages and disadvantages are compared to other strategies you could pursue instead.

Jump straight to a strategy:


By buying a property to rent out, you aim to make money in two different ways:

There are lots of different varieties to look at, but they all share the basic model: regular income, with the hope of further gains over time.

Professional single lets

You can think of this as “normal” or “traditional” buy-to-let: renting out a property as a single unit to a working individual or family.

It's been around forever, and it's about as simple as it gets. All you need to do is get your sums right in the first place, buy in the right place, get a tenant in, and make sure they're happily paying the rent.

(I get into lots of detail on the “getting your sums right” part in this post about essential property calculations.)

That's a drastic oversimplification considering I've written a whole book just about being a landlord, but at its heart that's all there is to it. While you'll hear a lot about other more advanced of “exotic” strategies, the vast majority of property investors stick to normal buy-to-let – and there's a lot to be said for keeping it simple.



If you're interested in this type of investment, it might be worth talking to Property Hub Invest and having a free strategy meeting to see if they can help you build your portfolio.


An HMO is basically a “house share” – where a property is rented out room-by-room to unrelated individuals. There are different definitions of what constitutes an HMO for different purposes, but the basic definition will do us for now.

Renting out a property by the room tends to generate more revenue than letting it as a whole. For example, you could take a three-bedroom house with two reception rooms, create a fourth bedroom, and rent out each room for £400 per month. As a single property, you might only get £1,000 – so the HMO makes £600 more in rent per month.

However, there are also higher costs: HMOs tend to be let furnished with bills included, plus there's likely to be more wear and tear. Management is more time-consuming too, which means either higher letting agent fees or more involvement from the landlord.

Even after the extra costs, HMOs generally offer a higher yield – and as a result, they've grown massively in popularity over the last five years. The knock-on effect is that councils are taking more action to regulate them: tightening up existing regulations, increasing the types of HMO that need to be licensed, and refusing permission for new HMOs to be set up in some areas.




Student lets are really just a sub-type of HMOs – but are worth considering separately, because the student market has its own characteristics.

Generally, the management of a student property is more predictable because they sign up for a set amount of time, and you know exactly when they'll be moving in and out. Also, they'll usually be on one joint contract – so if one student leaves, the others will have to continue paying their share of the rent.

The challenge is that traditional student house-shares are coming under pressure from new purpose-built student accommodation. Increasingly, students (particularly international students) are attracted to high-spec city centre flats with lots of facilities – and in some areas, this has made traditional student houses hard to let.



Housing Benefit tenants

The terminology around housing benefit is tricky: it's calculated using something called Local Housing Allowance (LHA), but in some areas it's been rolled into Universal Credit (UC), and many people (tenants included) still refer to it as DSS.

You'll see all these terms mentioned, but all mean the same thing: renting to tenants who have their housing paid for by the local authority.

The upside of this tenant type is that the rent paid by the local authority is the same for all (for example) two-bedroom properties in the same area, so you know exactly how much you can charge – and due to the way it's calculated, it can be higher than a private renter would pay for the same property.

The downside is that the tenants can be (but aren't necessarily) trickier to manage, and councils tend to pay the housing benefit to the tenant – who may or may not pass it to the landlord.

There are ways around many of the challenges, and it can be a high-yielding strategy – but it's best approached deliberately, with a willingness to put time and effort into finding the right tenants and building knowledge about the workings of the benefits system.



Holiday lets

A holiday let is, as the name suggests, a property that's rented out short-term to holidaymakers. You'll also hear about “serviced accommodation”, which is the same thing but aimed more at business travellers in urban areas.

There's a lot of crossover in the two terms, and the model is the same: the only difference is the type of customer you target.

This type of short-term accommodation can be fantastically profitable if you achieve a high level of occupancy. For example, for a seaside cottage it'll be easy to fill up the summer months – but the real money is made if you manage to fill up the rest of the year, albeit at a lower nightly/weekly rate.

The downside is that the work is near-constant, with marketing and frequent changeovers of occupancy to deal with. It's also very difficult to find a mortgage that will allow short-term lets – so with reduced leverage, Return On Investment may be lower even with higher rental income.




Buying to sell, also known as “flipping”, couldn't be more different from all varieties of buy-to-let. There's no steady income or long-term growth: the aim is to make a profit by buying at one price and selling at another…and that's it.

Read my “ultimate guide” to flipping a property

As such, you could think of it as “trading” rather than “investing”. The fact that the product is property is almost by-the-by: the model is no different from fixing up and selling on cars, computer equipment or anything else.

The big attraction of flipping is that you can generate meaningful amounts of cash quickly: a successful project could make tens of thousands of pounds in a matter of months, rather than a buy-to-let property just making a couple of hundred pounds per month.

And the downside is the same thing: the property won't continue to make money every month, so you're only generating income when you're completing projects: as soon as you stop working, the money dries up.

The two keys to a successful flip are buying the property at the right price in the first place, and keeping the refurb costs within budget. It's not easy for an amateur to do (however Homes Under The Hammer might make it look), but can be highly lucrative if you find the right former.

Really, whether buy-to-sell makes sense for you will depend on your goals. Read my post about putting a business plan together.



Commercial property

Hands up: I don't have any commercial property experience – so if it's something you're interested in, you'd be better off finding other resources.

I've always been put off by the fact that while everyone needs somewhere to live at all times, commercial property is more subject to the whims of the economy – and if you lose a tenant, it can take a long time to find a new one.

However, it undoubtedly requires less ongoing work: leases are for multiple years and tend to be “fully repairing and insuring”, so if you've got a tenant with a stable business there isn't a lot to do.

There are also tax advantages, and commercial property can be owned by a pension – so it could well become more popular in the coming years.



Niche “investments”

There are a couple of strategies that are used in a tiny number of cases compared to buy-to-let or buy-to-sell, but are worth knowing about because they're talked about a lot in the property education community.

I put “investments” in inverted commas, because investing implies deploying capital in search of a return – whereas these strategies are specifically designed to work for people who don't have cash to invest.


As the name suggests, rent-to-rent involves renting a property from a landlord then renting it out to a tenant – with the profit being the margin between the two rents.

It's common for this to be used in conjunction with an HMO strategy. As we saw earlier, a property rented room-by-room will usually generate more rent than a whole property – so it's possible to rent a whole property, sub-let it by the room, and keep the difference between the two (after costs).

Alternatively, it's possible to find landlords who are willing to rent properties at a discount in exchange for certainty of income and a lack of hassle. Rent-to-rent would then work by paying the landlord a reduced fixed level of rent for a number of years, then re-renting the property at the market rate.



Read my “Ultimate Guide” to rent-to-rent

Lease options

Lease options are similar to rent-to-rent, but the investor also has the “option” to buy the property for a fixed amount for a set amount of time.

For example, a property is worth £100,000 and an investor takes the option to buy it for £110,000 at any time in the next five years. In the meantime, they take over the owner's obligations and expenses, and rent the property out.

It came to prominence during the recession, when properties were in negative equity. The owners were unable to sell for a high enough price to clear the mortgage balance, so may have been willing to agree a future price and “wash their hands” of the property in the meantime.

Now the market is stronger, there are fewer opportunities for lease options – but they're still popular in some areas.



Read my in-depth article about lease options


Every investor you meet will have their own biases (including me), but you should never let anyone tell you that there's a right or wrong way of doing property. Every strategy has its pros and cons, so the only right way is doing what's right for you – based on your priorities, goals, other commitments, and so on.